In keeping with our never-stop-asking-questions-no-matter-how-weird-they-may-at-first-seem ethos, we proudly announce The 100 Tiny Experiments experiment. Over the coming days, we will venture to answer 100 questions that, with good reason, the scientific community has largely ignored. What it may lack in scientific validity should be more than offset by comedic futility. #100tinyexperiments #ChemistryClubSF
Experiment: Can you really kill two birds with one stone (and a water hose, flame, bottle of soda, and microwave oven)?
Result: Never underestimate the power of sweet and cute. #100tinyexperiments #ChemistryClubSF
Experiment: We set out to see what kind of candies we could #Frankenstein together for #Halloween. Lesson: Don’t come trick-or-treating to the firehouse. #ChemistryClubSF #100tinyexperiments
Experiment: Brave and blindfolded, we put our own noses to the test to see if we could match the smell with the source.
Conclusion: Be authentic…people are good at sniffing out BS. #ChemistryClubSF #100tinyexperiments
Experiment: In an homage to Howard Gossage, we tested the flight characteristics of various paper airplane designs, and declared a definitive winner.
Lesson: Creativity means adapting to conditions. #100tinyexperiments #ChemistryClubSF
Experiment: Vinyls are cool again (according to our in-house Millennials) — so we explored what hidden messages are revealed when you play a Queen record backwards.
Learning: They had good chemicals in 1973.#100tinyexperiments #ChemistryClubSF
Experiment: You know that saying about throwing your ideas against a wall to see what sticks? We started wondering if it could be scientifically proven that the best ideas are the ones that actually stick.
Learnings: Bacon sticks to a wall. Bacon is quite possibly the best idea ever. Ergo, the very best ideas do indeed stick to walls.#100tinyexperiments #ChemistryClubSF
Experiment: Always looking to improve chemistry, we wondered if handwriting analysis could help us better understand our clients and partners.
Conclusion: Never judge a human by its cursive. (But do judge a handwriting app by its reviews.) #100tinyexperiments #ChemistryClubSF
Experiment: It’s time to put the age-old question to bed — how many licks does it take to get to the center of a Tootsie Pop? Our count is 227.
Conclusion A: Finding the right answer takes persistence and patience.
Conclusion B: Don’t trust advertising.#100tinyexperiments #ChemistryClubSF
Experiment: We wanted to test the power of authenticity. So we gave verbal compliments — some bona fide, others not so much — to random passersby, and gauged their reactions.
Learning: Honesty + subtlety = best policy.#100tinyexperiments #ChemistryClubSF
Experiment: We asked a team of second graders to tackle one of our current briefs. The results were inspiring (and a bit humbling for us professionals).
Learning: Sometimes all you need is a crayon.#100tinyexperiments #ChemistryClubSF
Experiment: We wondered if April 1 was the perfect day to test out some new agency offerings.
Learnings: Turkey & Swiss is preferred 5 to 1 over Roast Beef & Cheddar, and Steinways in particular offer a very healthy profit margin. #100tinyexperiments #ChemistryClubSF