Scott Aal, Partner/ECD
Scott was named Best Citizen five consecutive years at Congress Springs Elementary, and has been trying to live up to it ever since. He’s worked hard to be both a good writer and good guy through stints at Ketchum, Hal Riney & Partners, Goodby Silverstein & Partners, and then 20 years running his own agency with Grant. Writer-wise, Scott has been recognized by every major national and international award show, including gold from The One Show, Cannes, and Clios, and honors from CA, D&AD, and the Effies. Person-wise, let’s just say that if Scott weren’t creative directing, he’d make a delightful receptionist.
Grant Richards, Partner/ECD
Grant is our resident contradiction. A four-time Adweek All-Star art director who can write with the best of them. A native Texan without the slightest hint of an accent. A high-level triathlete who’s surprisingly laid-back. And a man of few words who has a lot to say. Grant started at his father’s agency in Dallas and stayed 12 years, then moved to Goodby Silverstein & Partners and stayed for four. He left there to start an agency with Scott, and they’ve been at it ever since. Along the way, Grant has won a lot of awards. He used to care a lot more about that. Now he cares more about the kinds of things his clients care about.
Suosdey Penn, Creative Director
Once you’ve fled your home country on a naval ship with your father at the helm, nothing much frightens you. Suosdey arrived in the U.S. from Cambodia at the age of 18 months and has tackled every challenge since with utter fearlessness. Before joining us, Suosdey created amazing work at Leagas Delaney, Hal Riney & Partners, and Eleven, Inc. She also has a nurturing side (she’s the mother of two adorable kids) which has helped make her an excellent mentor of young creative talent. Work with her, and you’re likely to receive 4 a.m. PDFs brimming with wonderful ideas; when (or if) she actually sleeps, no one knows for sure.
Aaron Kennedy, Managing Director
Aaron really knows chemistry. As in biochemistry. After too many years in his college lab, Aaron hung up his white coat and leapt into advertising at Goodby Silverstein & Partners. There, he worked on brands like Comcast, got milk?, Subway, HP, and Quaker. He was eventually lured to NYC by Ogilvy & Mather to run the American Express business. A few years later, we convinced him that overseeing new business and client services back in San Francisco would be a lot more fun. Aaron’s years studying science weren’t a total loss: he brings the same analytical rigor and curiosity to bear on clients’ business challenges, working to break down complicated problems, identify opportunities, and push for innovative solutions.
Quincey Firth, Senior Account Manager
Quincey began her advertising career as a Chemistry Club intern, worked her way up to becoming an integrated producer/project manager, left to become the marketing manager at Saks Fifth Avenue San Francisco, and returned to Chemistry Club as a senior account manager. We’re glad Quincey’s home, as she’s one of the best employees we’ve ever had, and the very best we’ve ever had, lost, and had again (and there have been others). Quincey attended Hawaii Pacific University and USF.
Laura Puccinelli, CFO/Director of Operations
Laura is a Marin County native and a graduate of UC Berkeley’s Business School. She worked at a public accounting biggie for five years before moving on to advertising, fulfilling her dream to wear jeans at work. After spending six years at Goodby Silverstein & Partners managing a staff of nine and facilitating that agency’s tremendous growth, she joined up with Grant and Scott again and they’ve been working together for the past 15 years. Laura is a strange but wonderful cross between Mother Teresa and Mary Tyler Moore: kind, earnest, honest, and more fun than a finance person should be allowed to be.